Bharti Airtel’s stocks take a plunge after company joins the price war bandwagon

With Bharti Airtel joining the bandwagon of price war, investors dumped the company’s stock and Bharti shares fell by over 6% to Rs 292.15 on the BSE, its lowest level in over six months while the RCom stock slipped over 7% to Rs 175.95.

India’s largest phone firm announced on Friday that revenue grew at its slowest pace in six years during the quarter to September.
The pioneer of the “minutes factory” business model of measuring revenue, cost and margin per minute is belatedly offering its customers a tariff plan to bill them exactly for the amount of time they speak, the “seconds factory” practice started by Tata DoCoMo and copied by rivals such as Sistema-Shyam, Aircel and now Bharti.